A beautiful office building

Challenging the Market with New Team Members

By | Press Releases

ZIV’s team is growing as it continues to help clients shine and challenge the market!

ZIV continues to grow, both with strategic internal hires and our client base. From the foundation, ZIV has set out to be a different kind of agency; one that truly champions our clients, helps them challenge the market and brings top expertise to all client projects – no matter how big or small.

While we love celebrating client successes, our employees are the ones that continue to shape our internal brand. Just recently, we added two new employees to our team and we’d love to introduce them! Jake Randall, Director of Business Development, and Ben Matthews, Project Manager.

Jake Randall from ZIV
Jake Randall, Director of Business Development

Jake thrives off of client and people interaction. You’ll know when he enters the room because he doesn’t know a stranger. He is passionate about learning prospective and current client businesses and how ZIV can help make them shine. Seeing others succeed and working with the internal ZIV team to strategize creative solutions that challenge the market is in his DNA. Jake’s own entrepreneurial ventures uniquely position him to empathize with business owner challenges and solutions that make an impact on the bottom line. If Jake reaches out, take him up on his offer to meet in person. You’ll be entertained and better understand how ZIV’s solutions and resources can help you gain market share.

Ben Matthews, project manager at ZIV
Ben Matthews, Project Manager

Ben keeps us all organized and rowing in the same direction. Managing deadlines, internal team members and many moving parts can get stressful. Ben’s calm demeanor and sense of humor ensure the team stays focused and client deliverables are met on time, on point and on budget. Ben also has an entrepreneurial background along with working in agencies of many different sizes, so he is uniquely positioned to handle whatever curveballs are thrown at him. Ben has worked with numerous regional and national clients including Sunkist, University of California San Diego Medical Center, Jenny Craig, The Irvine Company, Centex Homes, The Hass Avocado Board and the New Mexico Department of Tourism among others. Ben’s understanding of traditional media, online advertising and social media marketing allows him to help develop integrated solutions for clients of any size and within numerous vertical markets.

ZIV continues to add strategic members with unique expertise to the team to ensure we’re always bringing the smartest brains to the table to deliver radically improved experiences and continually offer new capabilities and strategies to make our clients shine. Stay on the lookout for more friendly ZIV faces in the near future…

Check out our latest stories to see some of the creative and groundbreaking projects we’ve been working on!

More About the Agency Partner

ZIV has offices in greater Kansas City and Denver, CO. Whether it’s creating a brand, implementing a digital solution to disrupt an industry, transforming a customer’s experience to gain loyalty, or executing a marketing strategy for needed growth – they’ve got you covered. Explore their capabilities and past work at letsziv.com.

For media inquiries or for further information please contact Jake Randall, jake.randall@letsziv.com.

Are You Ready to Ignite Brilliance?

Making marketing plans or know you need to optimize your market impact but don’t know where to start? We can help. Using a proven process of strategic, creative, and validated thinking, ZIV guides clients to success.

Talk to us today

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How ZIV added to the KC Skyline

Great companies deserve web experiences to match – check out one of our latest works.

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Lead Bank Building, Crossroads location

Leading the Way to Greatness with Lead Bank

By | Press Releases, User Experience

In an ever-evolving fast-paced society, it’s easy to tunnel vision on day-to-day tasks and set your business on autopilot.

This often causes putting off optimization of the bigger brand touchpoints that leave lasting impressions. Banks, in particular, continue to struggle with staying relevant and differentiated in both the physical and digital space – or do a good job at one and not necessarily the other.

Recently a 90-year-old bank knew they had something special and wanted to make sure it didn’t fall into this trap.
This bank was Lead Bank.

Lead Bank Building, Crossroads location
Bridging the Gap Between In-Person and Online

The way Lead Bank connects with clients, invests in fintech partners, and passionately supports the community has shaped who they are. They strive to truly be a different kind of bank, which is clear when you step into their Crossroads, Kansas City location. There are no teller lines, rows of private glass offices or the stale stodgy feel of many financial institutions. In fact when you first walk in you’re wondering if you just walked into a co-working space when a Universal Banker greets you and addresses your individual need. While they have nailed the in-person brand experience, their digital experience gave off the opposite impression – one that aligned with a stereotypical financial institution.

Lead Bank recognized the importance of bridging that gap, knowing if they truly wanted to be unique and like no other they needed to bring that same personal and innovative experience to their website. To bring their vision to life they partnered with ZIV, a digital experience agency to challenge the market and ignite brilliance.

Bringing Lead Bank’s Website to Life

ZIV and Lead Bank have embarked on a digital journey including research, testing, and validation throughout the entire process, interweaving the brand feel into every step along the way. ZIV’s expert staff includes researchers, brand strategists, designers, user experience professionals, thought leaders, and technical experts that all work together to ensure the vision is brought to life. ZIV utilizes a detailed and agile approach to website redesign projects.

“ZIV and Lead Bank have embarked on a digital journey including research, testing, and validation throughout the entire process, interweaving the brand feel into every step along the way.”

At the beginning of this journey, ZIV conducted in-depth information sessions with Lead Bank’s executive team and staff to ensure goals were understood and strategies acknowledged along with talking to current clients to understand perceptions before moving into the website redesign process. Once this step was defined, ZIV conducted a deep dive audit of the current website to review content, products and services, gaps in messaging, and areas where there was opportunity to shine. After the audit, ZIV created a new sitemap and page layout structure to optimally present Lead Bank in an intuitive yet imaginative way. Wireframes and new copy were developed and tested with an interactive prototype among current clients to ensure the new approach resonated with their target audience. Now that the “rooms of the house” were built and validated, it was time to move into the fun part of the process- the visual approach.

Capturing the Lead Bank Vibe

Mood boards were presented to allow Lead Bank to select the color scheme, design elements, and textures that best resonated and helped ensure ZIV accurately captured the brand vibe. ZIV also updated Lead Bank’s corporate brand color palette to modernize the brand yet stay true to its original roots. This process leads to visual design which brings the brand to life and truly makes the Lead Bank personality shine. Additional user testing will be conducted with the design before moving into technical development with a recommended CMS platform that works as a marketing tool, meets the strict security requirements of a .BANK website, addresses ADA compliance, and ensures easy management for the Lead Bank team going forward.

Be on the lookout for a launch party in Q4 when ZIV and Lead Bank get to present this truly unique and special digital experience. As stated by Lead Bank to ZIV, “Thanks for leading us to greatness!”

More About the Agency Partner

ZIV has offices in greater Kansas City and Denver, CO. Whether it’s creating a brand, implementing a digital solution to disrupt an industry, transforming a customer’s experience to gain loyalty, or executing a marketing strategy for needed growth – they’ve got you covered. Explore their capabilities and past work at letsziv.com.

For media inquiries or for further information please contact Jake Randall, jake.randall@letsziv.com.

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Are You Ready to Ignite Brilliance?

Making marketing plans or know you need to optimize your market impact but don’t know where to start? We can help. Using a proven process of strategic, creative, and validated thinking, ZIV guides clients to success.

Talk to us today

Great companies deserve web experiences to match – see one of our favorite transformations.

How ZIV added to the KC Skyline