Bruder logo. "Better. By Design."
Bruder is a healthcare company that specializes in eye care, as well as other health and wellness products. ZIV works with Bruder as fractional CMOs to curate their content and visual identity.
Screen capture of BruderSX website home page.

OBJECTIVE

Bruder needed a partner that could help them optimize their many websites as well as their social media presence. They were lacking a confident customer-facing image that was also hindered by out-of-date websites and collateral. Bruder needed a specialized plan meant to meet these goals.

OBJECTIVE

Bruder needed a partner that could help them optimize their many websites as well as their social media presence. They were lacking a confident customer-facing image that was also hindered by out-of-date websites and collateral. Bruder needed a specialized plan meant to meet these goals.

SOLUTION

Eyeleve, Thermalon, and Bruder plus Bruder Sx are all websites that ZIV designed for Bruder to better engage their customers and partners. ZIV managed their social media accounts and provided design and creative solutions with additional print collateral and marketing initiatives.

SOLUTION

Eyeleve, Thermalon, and Bruder plus Bruder Sx are all websites that ZIV designed for Bruder to better engage their customers and partners. ZIV managed their social media accounts and provided design and creative solutions with additional print collateral and marketing initiatives.

RESULTS

With a shift to professional content, templates for a branded social media experience and support for Klaviyo and Shopify, Bruder successfully navigated COVID’s implosion of trade shows as a means for marketing their products and services.

RESULTS

With a shift to professional content, templates for a branded social media experience and support for Klaviyo and Shopify, Bruder successfully navigated COVID’s implosion of trade shows as a means for marketing their products and services.

A brand that delivers.

With the many products that Bruder provides, ZIV was able to create a consistent brand feel across social media accounts while still highlighting the various unique products like BruderSX, ThermalOn, and Eyeleve.
Experience the website
4 posts from Bruder's social media.

A brand that delivers.

With the many products that Bruder provides, ZIV was able to create a consistent brand feel across social media accounts while still highlighting the various unique products like BruderSX, ThermalOn, and Eyeleve.
4 posts from Bruder's social media.
SEE THE SITE!

Value across all platforms.

Communicating consistency and value across multiple platforms, ZIV completed the following services.

Copywriting

Created stories and content that connects current and potential customers to Bruder’s unique value across multiple platforms.

Business Branding

Used the Bruder and subsidiary logos to create a consistent brand message across every message and touch-point across websites and social media.

Marketing Collateral

Created content such as videos and posts based on the current brand to elevate their social media presence.

Website Design

Optimized the existing website, creating an organized layout, consistent brand, and cleaner look.

SEO

Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.

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