We live in a numbers world.

The amount of likes, views, reaches, and engagements determines the success of marketing material and websites, but is this really the best way to understand the success of a campaign or marketing initiatives? Not so, says marketing professional Gerry McGovern:

“These are crude, organization-centric metrics. These very metrics are often the reason customers have terrible experiences on websites, because the websites are managed in a way that maximizes the achievement of organization objectives.”

Most companies say they value a good customer experience, yet when it comes to how they measure those experiences it’s the customer who loses out.

McGovern further demonstrates that, “If marketers behaved in the real world like they often do on the Web, they’d be constantly punched in the face by irate customers because of their annoying and intrusive tactics” The real problem here is that most marketers are thinking about how to reach the organization’s objective, not solving a customer’s problem. Marketers, for example, choose to make consumers navigate through multiple pages so they can maximize the time spent on their site – a key metric.

“If marketers behaved in the real world like they often do on the Web, they’d be constantly punched in the face by irate customers because of their annoying and intrusive tactics.”

It’s time to change the way success is measured. It must be measured from the customer’s perspective. This means solving their problems quickly and easily. Measuring what matters to consumers begins here. Consumers hold all the power, and that means every experience with a business matters now more than ever. At ZIV we subscribe to the philosophy that user experience is what matters the most because of its powerful way to embed positive memories and build customer loyalty. How are your customers experiencing your business? We can help you figure it out and begin the process of improving it. Contact us.

More ideas to learn from
April 4, 2019 in Press Releases

ZIV built and designed Lead Bank experience wins website of the year

ZIV's design and development of the Lead Bank website a winner of the Progress Sitefinity 2018 Website Of The Year Award Progress Sitefinity, a leading provider of app development and…
Read More
February 25, 2019 in Press Releases

Lead Bank launches new website designed by digital agency, ZIV

Monday, February 25, 2019, Kansas City, MO Lead Bank, a full-service community bank that leads the way in innovative banking solutions, launched its newly designed website, lead.bank. The organization sought…
Read More
October 21, 2018 in Marketing

The top 5 ways to stay on top of digital trends

In business and in life, the most successful people are the leaders, not the followers. With today’s ever-changing digital marketplace, this can be easier said than done. It’s important to…
Read More

User Experience is our specialty – explore our favorite UX renovation.

See the full story