INSIGHTS

INSIGHTS

Our insights help run the world.

Explore trends, technologies, marketing, and global consumer culture through the eyes of ZIV designers, technologists, researchers, and strategists.

Image of laptop with Scraps KC website Press ReleasesUser Experience
October 25, 2017

Scraps KC Launches New Website Designed by ZIV

ScrapsKC Launches New User-Centered Website Designed by Digital Agency, ZIV. October 20, 2017, Kansas City, MO – Scraps KC, a non-profit creative reuse center and retail store, launched its newly…
notebook with success metrics calculations User Experience
September 18, 2017

Customer Experience vs. Success Metrics – Which One Wins?

The amount of likes, shares, and reaches often determine the success of marketing material - but is it really the best way to understand campaign success?
User testing a design layout User Experience
August 30, 2017

KC Business Journal Features ZIV’s UX Expertise

Why should you care about user experience design (UX)? That’s the question the Kansas City Business Journal brought to ZIV founder and CEO, Cara Miller. Explore her insights on how…
A person going over documents in a branding workshop Branding
July 15, 2017

Telling Your Brand Story

Brand story. It’s the idea that when you come face to face with a brand an immediate feeling or thought comes to mind - and telling it is more important…
A beautiful office building User Experience
July 14, 2017

Why Digital Spaces Are as Important as Physical Ones

When it comes to buildings a business normally pulls out all the stops. What better way to impress clients, right? Why then do so many businesses woefully ignore the architecture…
Person working on laptop Marketing
July 14, 2017

The Elements of a Successful Startup

You’ve read the books, done your research, and created a product or service that displays your big idea. But have you forgotten a major part of what makes your idea…

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