INSIGHTS

INSIGHTS

Our insights help run the world.

Explore trends, technologies, marketing, and global consumer culture through the eyes of ZIV designers, technologists, researchers, and strategists.

An image of someone using a website that uses Black Hat UX tactics User Experience
August 9, 2018

Black Hat UX: Where Intention Meets Design

Know a website that tries to deceive the user? It just might be wearing a black hat. A few weeks ago we were user testing for a popular VPN service.…
A beautiful office building Press Releases
August 6, 2018

Challenging the Market with New Team Members

ZIV’s team is growing as it continues to help clients shine and challenge the market! ZIV continues to grow, both with strategic internal hires and our client base. From the…
The 531 Grand Building BrandingPress ReleasesUser Experience
July 25, 2018

531 Grand – Branding from the Ground Up

Before starting construction on 531 Grand, the owners knew they needed a solid brand, message, and digital experience. That's where ZIV comes in.
Lead Bank Building, Crossroads location Press ReleasesUser Experience
July 19, 2018

Leading the Way to Greatness with Lead Bank

In an ever-evolving fast-paced society, it’s easy to tunnel vision on day-to-day tasks and set your business on autopilot. This often causes putting off optimization of the bigger brand touchpoints…
Image of laptop with Scraps KC website Press ReleasesUser Experience
March 25, 2018

Scraps KC Launches New Website Designed by ZIV

ScrapsKC Launches New User-Centered Website Designed by Digital Agency, ZIV. October 20, 2017, Kansas City, MO – Scraps KC, a non-profit creative reuse center and retail store, launched its newly…
notebook with success metrics calculations User Experience
January 18, 2018

Customer Experience vs. Success Metrics – Which One Wins?

The amount of likes, shares, and reaches often determine the success of marketing material - but is it really the best way to understand campaign success?
A beautiful office building User Experience
October 14, 2017

Why Digital Spaces Are as Important as Physical Ones

When it comes to buildings a business normally pulls out all the stops. What better way to impress clients, right? Why then do so many businesses woefully ignore the architecture…
User testing a design layout User Experience
September 1, 2017

KC Business Journal Features ZIV’s UX Expertise

Why should you care about user experience design (UX)? That’s the question the Kansas City Business Journal brought to ZIV founder and CEO, Cara Miller. Explore her insights on how…
A person going over documents in a branding workshop Branding
August 15, 2017

Telling Your Brand Story

Brand story. It’s the idea that when you come face to face with a brand an immediate feeling or thought comes to mind - and telling it is more important…
Person working on laptop Marketing
July 14, 2017

The Elements of a Successful Startup

You’ve read the books, done your research, and created a product or service that displays your big idea. But have you forgotten a major part of what makes your idea…

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