INTENT Logo
A Midwest agriculture company, INTENT created an ag research tool for product companies and farmers to test seeds, fertilizers and other crop sprays. With a strong partner and client base, their application needed to be redesigned, as it had been designed and developed by the dev team but was difficult to use and hampering their growth.
Screen capture of INTENT application on mobile and tablet.

OBJECTIVE

INTENT wanted to address key aspects of the application structure and how a user flowed through the site. They also wanted to create and implement a design system, as well as redesign key user ‘jobs to be done’ so that they were intuitive and more helpful.

OBJECTIVE

INTENT wanted to address key aspects of the application structure and how a user flowed through the site. They also wanted to create and implement a design system, as well as redesign key user ‘jobs to be done’ so that they were intuitive and more helpful.

SOLUTION

ZIV’s process meant iterating and collaborating through mood boards, color palettes, design styles, and then used user flows and an experience map to redesign the experience. ZIV completely redesigned the app providing the team an extendable design system.

SOLUTION

Iterated through mood boards, color palettes, design styles, and then used user flows and an experience map to redo the experience, ZIV completely redesigned the app. ZIV also partnered with INTENT’s team to gather information about their client base.

RESULTS

The result was a clean, seamless, and helpful application for all users. With a more user-focused layout, users can now navigate through the app more effectively.

RESULTS

The result was a clean, seamless, and helpful application for all users. With a more user-focused layout, users can now navigate through the app more effectively.
INTENT Screen Capture Screen capture from ZIV

Showcasing a revolutionary product.

Striving to communicate the company’s values while showcasing their revolutionary product, ZIV completed the following services.

Market Research

Explored different marketing elements such as trends, size, and landscape to strategically plan for future markets.

Competitor Analysis

Compiled a list of multiple competitors to determine strengths for INTENT to implement and weaknesses to avoid.

Design System

Reorganized the content for a more user-friendly and visually clear result.

Wireframes

Created wireframes to demonstrate design ideas and site architecture.

NEXT CASE STUDY

Soleran was communicating a revolutionary idea, and ZIV was more than happy to help.
See the transformation