Nestled in the heart of the historic Kansas City River Market, 531 Grand grew out of a downtown real estate development boom. With numerous other developments in the area, 531 Grand knew they had to stand out. That’s where ZIV came in.
OBJECTIVE
With the successful launch of the KC streetcar, the Kansas City River Market area was booming. Two real estate development companies snapped up a critical piece of property and designed a remarkable building to add to the Kansas City skyline. Among other development projects, they knew they needed to distinguish themselves. But how could they stand out? How could they get signed leases before they’d even broken ground?
OBJECTIVE
With the successful launch of the KC streetcar, the Kansas City River Market area was booming. Two real estate development companies snapped up a critical piece of property and designed a remarkable building to add to the Kansas City skyline. Among other development projects, they knew they needed to distinguish themselves. But how could they stand out? How could they get signed leases before they’d even broken ground?
SOLUTION
The solution? A solid brand, digital experience, and a compelling message! ZIV held in-depth information sessions to understand the vision, the vibe the new community needed to portray, and the ultimate goal – a luxury brand and website that converted prospects to signed leases. ZIV presented mood boards to set the tone for the new logo and supporting brand identity pieces along with competitor analysis of area developments and research on target markets. The new logo was developed to align with the KC River Market’s classic art deco aesthetic context.
SOLUTION
The solution? A solid brand, digital experience, and a compelling message! ZIV held in-depth information sessions to understand the vision, the vibe the new community needed to portray, and the ultimate goal – a luxury brand and website that converted prospects to signed leases. ZIV presented mood boards to set the tone for the new logo and supporting brand identity pieces along with competitor analysis of area developments and research on target markets. The new logo was developed to align with the KC River Market’s classic art deco aesthetic context.
RESULTS
Along with a new logo design, color palette, and branding elements, ZIV designed a website that conveyed luxury, with carefully crafted strategic calls to action on every page moving the prospect through the sales process. The 531 Grand website launched successfully with glowing reviews. With a handful of renderings – ZIV and the 531 Grand team successfully created a market leader among the Kansas City skyline. At their ribbon cutting 531 Grand celebrated 86% of the building leased and 71% occupied.
86%
of the building leased
71%
of the building occupied
RESULTS
Along with a new logo design, color palette, and branding elements, ZIV designed a website that emulated luxury and crafted strategic calls to action on every page to move the prospect through the sales process. The 531 Grand website launched successfully with glowing reviews. With a handful of renderings, a passionate team and a vision – ZIV and the 531 Grand team successfully created a market leader among the Kansas City skyline. At their ribbon cutting 531 Grand celebrated 86% of the building leased and 71% occupied.
86%
of the building leased
71%
of the building occupied
“I just want to reiterate that I think you have done a great job on this. Very impressive and I think it hits exactly what we are going for in the marketing of this property!”
-VP of Development
Luxury living in downtown Kansas City.
Striving to create a brand reflecting the apartment’s unique urban luxury, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Website Design
Built a brand new website with a consistent brand, luxurious look, and easy to use UX design.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for 531 Grand to implement and weaknesses to avoid.
Business Branding
Created a new logo based on an urban country club vibe that can be used for building signage and brand assets.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of 531 Grand products.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
Luxury living in downtown Kansas City.
Striving to create a brand reflecting the apartment’s unique urban luxury, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Website Design
Built a brand new website, creating an organized layout, consistent brand, and luxurious look.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for 531 Grand to implement and weaknesses to avoid.
Business Branding
Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of 531 Grand products.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
See the site!
