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Helping your business– one idea at a time.
Discover trends, tips, and tricks to help your business with insights from ZIV designers, researchers, and strategists. Find something helpful and want to let us know how you put it to use? Let us know!
Healthcare Website Accessibility in Kansas City: When the Digital Front Door Is Locked
“Our website is accessible. We ran a checker.” Have you heard someone say this? Have you said it yourself? There’s no getting around it: healthcare website accessibility can feel overwhelming.…
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The Difference Between a Product Problem and a Market Problem
“Your product isn’t failing. Your market might be. Or your organization might be. Knowing which one is the entire game.” That sounds simple enough. It isn’t. When growth slows, customers…
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Your Customers Are Telling You What to Build. Are You Listening?
“Your customers have been telling you what to build for years. The question is whether you’ve been listening.” That sounds simple. It is not. Listening well can feel surprisingly uncomfortable:…
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Why Growth Stalls After Product-Market Fit
“You found product-market fit. Congratulations. Now comes the hard part: keeping it.” There’s no getting around it: reaching product-market fit can feel like crossing the finish line after a long,…
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How to Know When Your Business Is Ready to Pivot
There’s no getting around it—pivoting can feel intimidating. When you’ve invested time, money, and momentum into one direction, changing course may seem risky, messy, or even a little unsettling. But…
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Don’t Build an AI Feature. Find the Problem AI Can Solve.
“We need an AI feature.” That sentence can make a product team feel wonderfully future-ready: and slightly nauseous. AI can feel overwhelming. The technology changes weekly, competitors are making announcements,…
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Let’s stop and think about what we can do better for our clients!
How many times do we stop and take the time to think about what we could be doing for our clients? Not to sell them something but give time to…
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Rebranding Strategy: When to Pivot vs. When to Evolve
"Our brand feels outdated, but we're not sure if we need a full rebrand or just a refresh." Sound familiar? If you're a business leader wrestling with this question, you're…
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The Human-Centered Approach to Complex Systems: Removing Friction at Scale
"I just don't think our users are savvy enough for this." Have you ever found yourself saying that? Or maybe you’ve heard a team member mutter it after a frustrating…
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Demand vs. Lead Gen: Why Your Brand Alignment is the Ultimate Growth Lever
"We have 500 new leads this month, but our sales team says they’re all junk. Why are we paying for this?" Have you heard someone say this? Have you said…
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Demand vs. Lead Gen: Why Your Brand Alignment is the Ultimate Growth Lever
"We have 500 new leads this month, but our sales team says they’re all junk. Why are we paying for this?" Have you heard someone say this? Have you said…
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The Science of Clarity: How Brand Alignment Eliminates Customer Friction
"We're not converting because our messaging isn't clear enough." Sound familiar? Most leaders assume their conversion problem is a messaging problem. Better headlines, sharper value propositions, more persuasive copy: surely…
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Service Design: Orchestrating the Entire Customer Journey for Maximum Impact
"Why does our customer journey feel like a series of awkward first dates?" Have you heard someone say this? Have you said it yourself? If you’ve ever looked at your…
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From Complexity to Clarity: Scaling Innovation through Modular Design Systems
"It’s incredibly powerful: if you can figure out how to use it." Have you heard someone say this about your product? Have you said it yourself? There’s no getting around…
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The Evolution of Impact: 5 Fundamental Shifts in Customer Experience Design
"We’re a customer-centric organization." Have you heard someone say this recently? Have you said it yourself? It’s become the ultimate corporate security blanket, a phrase we wrap ourselves in to…
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The Executive’s Guide to Decision Design: Why Your Website Should Do More Than Look Good
"Our website looks amazing, so it must be working." Have you heard someone say this? Have you said it yourself? It’s a common sentiment in boardrooms and marketing meetings across…
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Beyond Aesthetics: The ROI of Customer Experience Design
"Design is just about making things look good, right?" If you've heard that before, or maybe even said it yourself, you're not alone. For decades, design has been relegated to…
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The Power of Perceived Website Usability – Why Good Design Elements are Essential
There’s no getting around it – redesigning your website can seem like an intimidating project. After all, it’s how your company shown to the world. How can you know if…
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Differences in Types of Agencies Are you working with the right agency?
Most businesses have not yet tapped into the use of a creative agency because the concept itself is rather mysterious. There is no precise definition of a creative agency, but…
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Breaking out of the Social Media Echo Chamber
Many think that just by adding fresh posts they have a handle on their social media strategy– this couldn't be farther from the truth.
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Your Brand Isn’t a Prompt: The Hidden Dangers of Using AI to Create Your Brand Identity
Canva is great. ChatGPT is powerful. But your brand isn't a prompt. Have you heard someone say this? "I'll just have AI generate a logo and some brand colors for…
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Every Product Tells the Truth About the Organization That Built It
Every product tells the truth about the organization that built it. There’s no getting around it: looking honestly at your product can feel uncomfortable, even intimidating. Your website, app, platform,…
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Why the best Branding Agencies Don’t just Design Logos, They Design Decisions
"We just need a logo refresh." How many times have you heard that in a strategy meeting? Maybe you've said it yourself. The thinking goes like this: outdated visual identity…
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What is website accessibility and who is it for?
The term "website accessibility" is becoming more well known since legislation has changed to require websites to be accessible to disabled users. Businesses that are not currently digitally accessible face…
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Banks and ZIV Have a Mutual Love
ZIV has been building bank websites for many years. ZIV engineers build a bigger, more secure, user-friendly website that banks, their customers and employees love for many reasons.At ZIV, we…
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How to know If it’s time for a website redesign
There’s no getting around it – redesigning your website can seem like an intimidating project. After all, it’s how your company shown to the world. How can you know if…
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Why your website needs to be secure – and how to do it
“My WordPress website doesn’t need updates or maintenance, after all, it’s not like I collect important information!” Have you heard someone say this? Have you said it yourself? Many businesses…
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