BACKYARD BY DESIGN

Backyard by Design, a business specializing in luxury pool and backyard makeovers, needed a makeover of its own.
Computer screen showing Backyard by Design homepage designed by ZIV

OBJECTIVE

Todd, the owner of Backyard By Design, was looking for a new website for his successful pool and landscape design business. The old website lacked organization, design, and clear direction for potential customers.

OBJECTIVE

Todd, the owner of Backyard By Design, was looking for a new website for his successful pool and landscape design business. The old website lacked organization, design, and clear direction for potential customers

SOLUTION

The goal was to create an online portfolio featuring the process of his work and quality high-end outcome. A new Backyard by Design logo was created, and the new identity was applied to the website, vehicle graphics, business cards, shirts, hats, and a brochure book.
Computer showing the "before" version of the Backyard by KC website
Computer showing the "after" version of the Backyard by KC website

SOLUTION

The goal was to create an online portfolio featuring the process of his work and quality high-end outcome. A new Backyard by Design logo was created, and the new identity was applied to the website, vehicle graphics, business cards, shirts, hats, and a brochure book
Computer showing the "before" version of the Backyard by KC website
Computer showing the "after" version of the Backyard by KC website

RESULTS

The new logo design, complete website transformation, and branding elements caught Hollywood producers attention and landed Todd a pool install segment on HGTV.

RESULTS

The new logo design, complete website transformation, and branding elements caught Hollywood producers attention and landed Todd a pool install segment on HGTV.
Backyard by Design business card back
Backyard by Design business card front

A makeover so good, it caught the attention of Hollywood.

Striving to create a brand reflecting the business’ exceptional craftsmanship, ZIV completed the following services.

Market Research

Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.

Website Design

Redesigned the old website, creating an organized layout, consistent brand, and luxurious look.

Competitor Analysis

Compiled a list of multiple competitors to determine strengths for Backyard by Design to implement and weaknesses to avoid.

Business Branding

Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.

Buyer Profiling

Determined different diverse buyer profiles to build awareness and need of Backyard by Design products.

SEO

Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
See the site!
See the site!

Market Research

Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.

Website Design

Redesigned the old website, creating an organized layout, consistent brand, and luxurious look.

Competitor Analysis

Compiled a list of multiple competitors to determine strengths for Backyard by Design to implement and weaknesses to avoid.

Business Branding

Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.

Buyer Profiling

Determined different diverse buyer profiles to build awareness and need of Backyard by Design products.

SEO

Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.

NEXT CASE STUDY

To create a website that matched their professionalism, passion, and personality, Lead Bank worked with ZIV on a complete web redesign.
Check it out!