BACKYARD BY DESIGN
OBJECTIVE
Todd, the owner of Backyard By Design, was looking for a new website for his successful pool and landscape design business. The old website lacked organization, design, and clear direction for potential customers.
OBJECTIVE
Todd, the owner of Backyard By Design, was looking for a new website for his successful pool and landscape design business. The old website lacked organization, design, and clear direction for potential customers
SOLUTION
The goal was to create an online portfolio featuring the process of his work and quality high-end outcome. A new Backyard by Design logo was created, and the new identity was applied to the website, vehicle graphics, business cards, shirts, hats, and a brochure book.
SOLUTION
The goal was to create an online portfolio featuring the process of his work and quality high-end outcome. A new Backyard by Design logo was created, and the new identity was applied to the website, vehicle graphics, business cards, shirts, hats, and a brochure book
RESULTS
The new logo design, complete website transformation, and branding elements caught Hollywood producers attention and landed Todd a pool install segment on HGTV.
RESULTS
The new logo design, complete website transformation, and branding elements caught Hollywood producers attention and landed Todd a pool install segment on HGTV.
A makeover so good, it caught the attention of Hollywood.
Striving to create a brand reflecting the business’ exceptional craftsmanship, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Website Design
Redesigned the old website, creating an organized layout, consistent brand, and luxurious look.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for Backyard by Design to implement and weaknesses to avoid.
Business Branding
Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of Backyard by Design products.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
See the site!
