A shrimp farm located a couple of hours south of Chicago, RDM Shrimp not only prides itself on raising fresh, delicious shrimp, but also helping aspiring shrimp farmers across the globe get started in aquaculture.
OBJECTIVE
RDM’s original content management system and website was dated, difficult to update, and not secure. With both a local and international customer base and buyer profiles ranging from educators to farmers, a fresh, easy to update website was needed to explain where and what product to buy, how to get a tour, and how to get started with a shrimp farm themselves. Also needed were updated brochures for the many agritourism farm visitors and business cards used to spread the word.
OBJECTIVE
RDM’s original content management system was dated, difficult to update, and not secure. With both a local and international presence, a fresh, easy to update website was needed to explain where to buy their product, what was available to purchase, and how to become a shrimp farmer. Also needed were updated brochures for the many agritourism farm visitors and business cards used to spread the word.
SOLUTION
To provide RDM Shrimp with the website their bustling business deserved while empowering them to update and upload content, the site was moved to WordPress. A fresh, nautical color palette brought life to the formerly dreary site while bringing the sense of fun found at the farm to the website visitor. Clear information was created and placed in an intuitive way to ensure farm visitors, future shrimp farmers, and the busy stream of media inquiries could all navigate to the information they needed.
SOLUTION
To provide RDM Shrimp with the website their bustling business deserved while empowering them to update and upload content, the site was moved to WordPress. A fresh, nautical color palette brought life to the formerly dreary site while bringing the sense of fun found at the farm to the user. Clear information was created and placed in an intuitive way to ensure farm visitors, future shrimp farmers, and the busy stream of media inquiries could all navigate to the information they needed.
RESULTS
With the new website live, results were quickly apparent. Sales inquiries from potential shrimp farmers increased by 1,900%! The websites biggest catch? The notice of and a visit from the Governor of Indiana, who was so inspired by RDM Shrimp he decided to make aquaculture an industry of focus in the state.
RESULTS
With the new website live, results were quickly apparent. In addition to reduced email inquiries from web users who were unable to locate information on the website, sales inquiries from potential shrimp farmers increased by 1,900%! The websites biggest catch? The notice of and a visit from the Governor of Indiana, who was so inspired by RDM Shrimp he decided to make aquaculture more prominent in the state.
“This is really good work. No bull! Love it.”
The cutting edge of aquaculture.
Striving to create a website that highlighted the heart behind the shrimp farm, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Website Design
Designed and developed the website in WordPress, creating an organized layout, consistent brand, and fresh look.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for RDM to implement and weaknesses to avoid.
Business Branding
Took the original logo and incorporated brighter colors and cleaner lines.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of RDM products.
SEO
Created content that was developed specifically for SEO, ensuring that all images and meta descriptions were optimized.
The cutting edge of aquaculture.
Striving to create a website that highlighted the heart behind the shrimp farm, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Website Design
Polished the existing website, creating an organized layout, consistent brand, and cleaner look.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for PSD to implement and weaknesses to avoid.
Business Branding
Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of PHD products.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
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