The RDM Shrimp logo of a shrimp in rain boots

A shrimp farm located a couple of hours south of Chicago, RDM Shrimp not only prides itself on raising fresh, delicious shrimp, but also helping aspiring shrimp farmers across the globe get started in aquaculture.
iPad and iPhone showing the RDM website

OBJECTIVE

RDM’s original content management system and website was dated, difficult to update, and not secure. With both a local and international customer base and buyer profiles ranging from educators to farmers, a fresh, easy to update website was needed to explain where and what product to buy, how to get a tour, and how to get started with a shrimp farm themselves. Also needed were updated brochures for the many agritourism farm visitors and business cards used to spread the word.

OBJECTIVE

RDM’s original content management system was dated, difficult to update, and not secure. With both a local and international presence, a fresh, easy to update website was needed to explain where to buy their product, what was available to purchase, and how to become a shrimp farmer. Also needed were updated brochures for the many agritourism farm visitors and business cards used to spread the word.

SOLUTION

To provide RDM Shrimp with the website their bustling business deserved while empowering them to update and upload content, the site was moved to WordPress. A fresh, nautical color palette brought life to the formerly dreary site while bringing the sense of fun found at the farm to the website visitor. Clear information was created and placed in an intuitive way to ensure farm visitors, future shrimp farmers, and the busy stream of media inquiries could all navigate to the information they needed.

SOLUTION

To provide RDM Shrimp with the website their bustling business deserved while empowering them to update and upload content, the site was moved to WordPress. A fresh, nautical color palette brought life to the formerly dreary site while bringing the sense of fun found at the farm to the user. Clear information was created and placed in an intuitive way to ensure farm visitors, future shrimp farmers, and the busy stream of media inquiries could all navigate to the information they needed.

RESULTS

With the new website live, results were quickly apparent. Sales inquiries from potential shrimp farmers increased by 1,900%! The websites biggest catch? The notice of and a visit from the Governor of Indiana, who was so inspired by RDM Shrimp he decided to make aquaculture an industry of focus in the state.

RESULTS

With the new website live, results were quickly apparent. In addition to reduced email inquiries from web users who were unable to locate information on the website, sales inquiries from potential shrimp farmers increased by 1,900%! The websites biggest catch? The notice of and a visit from the Governor of Indiana, who was so inspired by RDM Shrimp he decided to make aquaculture more prominent in the state.
RDM computer showing the "before" version of the RDM website RDM computer showing the "after" version of the RDM website
RDM Shrimp Brochure
Back of RDM shrimp brochure
Front of RDM business card
Back of RDM business card

“This is really good work. No bull! Love it.”

The cutting edge of aquaculture.

Striving to create a website that highlighted the heart behind the shrimp farm, ZIV completed the following services.

Market Research

Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.

Website Design

Designed and developed the website in WordPress, creating an organized layout, consistent brand, and fresh look.

Competitor Analysis

Compiled a list of multiple competitors to determine strengths for RDM to implement and weaknesses to avoid.

Business Branding

Took the original logo and incorporated brighter colors and cleaner lines.

Buyer Profiling

Determined different diverse buyer profiles to build awareness and need of RDM products.

SEO

Created content that was developed specifically for SEO, ensuring that all images and meta descriptions were optimized.
See the site!

The cutting edge of aquaculture.

Striving to create a website that highlighted the heart behind the shrimp farm, ZIV completed the following services.

See the site!

Market Research

Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.

Website Design

Polished the existing website, creating an organized layout, consistent brand, and cleaner look.

Competitor Analysis

Compiled a list of multiple competitors to determine strengths for PSD to implement and weaknesses to avoid.

Business Branding

Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.

Buyer Profiling

Determined different diverse buyer profiles to build awareness and need of PHD products.

SEO

Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.

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