OBJECTIVE
The all too common story of wanting to stay in the hospital with a loved one, but not having anywhere to sleep inspired the creation of the Caregiver Bed. While Caregiver had created an exceptional product, they lacked an equally exceptional website and marketing strategy. The CEO came to ZIV for a marketing plan, website redesign, trade show and sales collateral design, and compelling storytelling with videos and photos.
OBJECTIVE
The all too common story of wanting to stay in the hospital with a loved one, but not having anywhere to sleep inspired the creation of the Caregiver Bed. While Caregiver had created an exceptional product, they lacked an equally exceptional website and marketing strategy. The CEO came to ZIV for a marketing plan, website redesign, trade show and sales collateral design, and compelling storytelling with videos and photos.
SOLUTION
Caregiver Bed knew they needed collateral to communicate the impact of the bed; known to improve patient outcomes in a way that would resonate with hospital buyers, healthcare consultants, and health system teams. ZIV was chosen to be their storytellers through the photography, video, website, and brand direction process.
SOLUTION
Caregiver Bed knew they needed collateral to communicate the impact of a bed known to improve patient outcomes in a way that would resonate with hospital buyers, healthcare consultants, and health system teams. ZIV was chosen to be their storytellers through the photography, video, website, and brand direction process.
RESULTS
With an arsenal of new brand assets and tradeshow materials that created emotional connections with buyers, showcased the bed, and encouraged hospitals to get on board, Caregiver Bed moved the needle on their sales – a story ZIV was proud to be a part of.
RESULTS
With an arsenal of new brand assets and tradeshow materials that created emotional connections with buyers, showcased the bed, and encouraged hospitals to get on board, Caregiver Bed moved the needle on their sales – a story ZIV was proud to be a part of.
A revolutionary product. An impactful story.
Striving to communicate the story behind this innovative product, ZIV completed the following services.
A revolutionary product. An impactful story.
Striving to communicate the story behind this innovative product, ZIV completed the following services.
NEXT CASE STUDY
Backyard by Design helps renovate their customers’ backyards, but needed ZIV to help them renovate their website and brand look.
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