Center for Creative Leadership
OBJECTIVE
CCL needed to restructure their content, optimize it for SEO, and tease out their research and innovation division to their own website. A tall order which we successfully helped them do. Their site structure had become confusing and overrun with content, and they were unable to understand what was working and what wasn’t. Their research and innovation division also wanted a separate micro site.
OBJECTIVE
CCL needed to restructure their content, optimize it for SEO, and tease out their research and innovation division to their own website. A tall order which we successfully helped them do. Their site structure had become confusing and overrun with content, and they were unable to understand what was working and what wasn’t. Their research and innovation division also wanted a separate micro site.
SOLUTION
In-depth research into traffic patterns were used to inform an SEO strategy and new content structure. The innovation site was teased out, and made into a separate site. ZIV collaborated with the innovation/research team to redesign the innovation site and ensure research was structured in a way that it could be picked up in search.
SOLUTION
In-depth research into traffic patterns were used to inform an SEO strategy and new content structure. The innovation site was teased out, and made into a separate site. ZIV collaborated with the innovation/research team to redesign the innovation site and ensure research was structured in a way that it could be picked up in search.
RESULTS
With improved navigation and findability, the CCL site ranked better in search, as well as being easier to find information and explain what CCL does. ZIV designed the innovation website that created effective calls to action, curated content so that it was understandable and had good information flow. It showcased compelling stories that spoke to various stakeholders and provided a microsite that was readable by Google Scholar and allowed them to better engage with their innovation community.
RESULTS
With improved navigation and findability, the CCL site ranked better in search, as well as being easier to find information and explain what CCL does. ZIV designed the innovation website that created effective calls to action, curated content so that it was understandable and had good information flow. It showcased compelling stories that spoke to various stakeholders and provided a microsite that was readable by Google Scholar and allowed them to better engage with their innovation community.
Purposeful and informative.
Finding solutions to unique problems, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Website Design
Redesigned the old website, creating an organized layout, consistent brand, and luxurious look.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for Backyard by Design to implement and weaknesses to avoid.
Business Branding
Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of Backyard by Design products.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Website Design
Redesigned the old website, creating an organized layout, consistent brand, and luxurious look.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for Backyard by Design to implement and weaknesses to avoid.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of Backyard by Design products.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
NEXT CASE STUDY
INTENT needed an updated application to support their use base. ZIV was there to help.
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