Community banks often struggle to stand out in a crowded playing field of financial institutions. To avoid this trap, Lead Bank knew they needed an improved user experience and website communicating their dedication to community, service, and heart.
OBJECTIVE
The new website needed to make it easier to accomplish daily banking tasks, find out what else the bank had to offer, and connect with minority owned, female owned businesses and entrepreneurs. To create a website that matched their professionalism, passion, and personality, Lead Bank worked with ZIV on a complete web redesign.
OBJECTIVE
Lead Bank’s old website didn’t showcase their innovation, create personal connections, or feel inviting to website visitors. The new website needed to make it easier to accomplish daily banking tasks, find out what else the bank had to offer, and connect with minority owned, female owned businesses and entrepreneurs. To create a website that matched their professionalism, passion, and personality, Lead Bank worked with ZIV on a complete web redesign.
SOLUTION
To create a consistent brand experience that seamlessly shifted from physical building to digital experience, ZIV gathered information through sessions with the Lead Bank executive team, staff, and current bank clients. New content, account information, and program names were developed in accordance with the findings. User testing was performed at each step of the process to ensure ease of use and accessibility.
SOLUTION
To create a consistent brand experience that seamlessly shifted from physical building to digital experience, ZIV gathered information through sessions with the Lead Bank executive team, staff, and current bank clients. New content, account information, and program names were developed in accordance with the findings. User testing was performed at each step of the process to ensure ease of use and accessibility.
RESULTS
With proven and tested user experience design and web development comes incredible results. Thanks to the redesign and increased usability, Lead Bank’s analytics demonstrate a more findable and navigable website.
87.6%
increase in site visitors over previous site
51.5%
increase in traffic from
organic search
RESULTS
With proven and tested user experience design and web development comes incredible results. Thanks to the redesign and increased usability, Lead Bank’s analytics demonstrate a more findable and navigable website.
87.6%
increase in site visitors over previous site
51.5%
increase in traffic from organic search
Three locations. One dynamic site.
A well-designed website should go hand in hand with an unforgettable brand. ZIV used the following services to accomplish just that.
Training
Provided training that allowed Lead Bank to make CMS updates to their improved website.
Copywriting
Crafted a story to communicate Lead Bank’s unique ideals and values.
Marketing Research
Collaborated with current Lead Bank clients and other information outlets to gather the correct marketing research.
Wireframes
Created wireframes to demonstrate design ideas and site architecture.
Information Architecture
Built a site centered around relevant information and unique Lead Bank content.
SEO & ADA Compliance
Built the website using SEO optimized and ADA compliant assets and descriptions.
User Testing
Tested the wireframes throughout the development and design process with different user groups.
Website Development
Developed a responsive website on the Sitefinity CMS platform, maintaining an intuitive, user-centered experience.
Website Design
Established a site that flowed cohesively from their physical space to their online presence.
“ZIV completely revamped the website, streamlined design, and improved functionality in order to help the community stay well-informed in terms of their banking options in the Kansas City area.”
-Lead Bank, 2018
WEBSITE OF THE YEAR
Progress Sitefinity’s 2018 Financial Services Website of the Year Award was presented to ZIV for the design and development of the Lead Bank website. Check out the press release!
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