OBJECTIVE
The first need was a consumer-friendly website refresh built on their current WordPress theme that would explain their product, connect with users, and inspire people to spread the word about their products. The second need was a completely new branding system for their products, helping them effectively communicate their brand’s purpose to the customer.
OBJECTIVE
The first need was a consumer-friendly website refresh built on their current WordPress theme that would explain their product, connect with users, and inspire people to spread the word about their products. The second need was a completely new branding system for their products, helping them effectively communicate their brand’s purpose to the customer.
SOLUTION
To accomplish this objective, Physical Home Defense partnered with ZIV. Through competitor analysis and market research, user profiles, key points, and consumer perceptions were identified. Using this information, ZIV refreshed the website using softer language designed to connect with consumers, images that helped the user picture themselves safe with Physical Home Defense’s products, and provided easy to understand information and installation instructions.
SOLUTION
To accomplish this objective, Physical Home Defense partnered with ZIV. Through competitor analysis and market research, user profiles, key points, and consumer perceptions were identified. Using this information, ZIV refreshed the website using softer language designed to connect with consumers, images that helped the buyer picture themselves safe with Physical Home Defense’s products, and provided easy to understand information and installation instructions.
RESULTS
The new design showcased the customer as the hero protecting their home, and inspired users to take action by contacting Physical Home Defense to defend their home. Social proof from consumer quotes also added to the validity of the product, letting users know their effectiveness, as well as offers from companies such as Lowes, who wanted to partner with PHD.
RESULTS
The new design showcased the customer as the hero protecting their home, and inspired users to take action by contacting Physical Home Defense to defend their home. Social proof from consumer quotes also added to the validity of the product, letting users know the effectiveness of the products, as well as offers from companies such as Lowes, who wanted to partner with PHD.
A brand that delivers.
Hand in hand with the website reconstruction, ZIV revitalized the Physical Home Defense product and logo branding. This professional brand resulted in the scaling of PHD nationally, giving them more credibility as they sought to improve international building codes.
Experience the website
A brand that delivers.
Hand in hand with the website reconstruction, ZIV revitalized the Physical Home Defense product branding. This professional brand resulted in the scaling of PHD nationally, giving them more credibility as they sought to improve security for families.
SEE THE SITE!
Showcasing a revolutionary product.
Striving to communicate the company’s values while showcasing their revolutionary product, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for PSD to implement and weaknesses to avoid.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of PHD products.
Website Design
Polished the existing website, creating an organized layout, consistent brand, and cleaner look.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
NEXT CASE STUDY
Poudre School District needed a complete website refresh, and ZIV was more than happy to help.
See the transformation
