OBJECTIVE
Due to numerous web editors constantly adding and changing content, the 10-year old Poudre School District website was bogged down with old information. This caused an already not user friendly website navigation to be even more confusing. Top that off with a need to update their content management system from Drupal 7 to Drupal 8, and it was time for a complete redesign. The objective? A website design that would work for current and prospective students, staff, community members, and parents.
OBJECTIVE
Due to numerous web editors constantly adding and changing content, the 10-year old Poudre School District website was bogged down with old information. This caused an already not user friendly website navigation to be even more confusing. Top that off with a need to update their content management system from Drupal 7 to Drupal 8, and it was time for a complete redesign. The objective? A website design that would work for current and prospective students, staff, community members, and parents.
SOLUTION
ZIV was chosen for the task of completely redesigning the site, curating the content, and modernizing the look. Several discovery sessions were held to understand website visitor goals, issues, and how ZIV could innovate the user experience. After initial discovery sessions, a functioning wireframe prototype was created. Focus groups were gathered for user testing to ensure the navigation, categories, and design were meeting needs.
SOLUTION
ZIV was chosen for the task of completely redesigning the site, curating the content, and modernizing the look. Several discovery sessions were held to understand website visitor goals, issues, and how ZIV could innovate the user experience. After initial discovery sessions, a functioning wireframe prototype was created. Focus groups were gathered for user testing to ensure the navigation, categories, and design were meeting needs.
RESULTS
With an updated look, fresh image and header creation, and user centered navigation, Poudre School District’s cutting edge philosophies and practices are now better represented with their new website. With all the essential information placed into a modern user-friendly design, it’s a solution the entire community is excited about.
RESULTS
With an updated look, fresh image and header creation, and user centered navigation, Poudre School District’s cutting edge philosophies and practices are now better represented with their new website. With all the essential information placed into a modern user-friendly design, it’s a solution the entire community is excited about.
Putting stakeholders first.
Striving to better serve Poudre School District families, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, to strategically plan for future markets.
Website Design
Polished the existing website, creating an organized layout, consistent brand, and cleaner look.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for Poudre School District to implement and weaknesses to avoid.
Business Branding
Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of Poudre School District services.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
Putting stakeholders first.
Striving to better serve Poudre School District families, ZIV completed the following services.
Market Research
Explored different marketing elements such as trends, size and landscape, to strategically plan for future markets.
Website Design
Polished the existing website, creating an organized layout, consistent brand, and cleaner look.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for Poudre School District to implement and weaknesses to avoid.
Business Branding
Took the original logo and re-created it so that it was consistent through every message and touch-point across the site.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of Poudre School District services.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
See the site!
