Zoomin Market had a revolutionary new idea for how people purchase their groceries. Ahead of the curve with drive-thru grocery pickup, their next step was to brand and market their store for groceries on the go.
OBJECTIVE
The client wanted to revolutionize the grocery industry. Their idea? Grocery drive-thru and pick up. Years before Instacart and WalMart Pickup, it was a first of its kind concept that had your groceries ready in an hour. The challenge? Naming, creating, and launching a brand that would create immediate interest and could roll out nationally.
OBJECTIVE
The client wanted to revolutionize the grocery industry. Their idea? Grocery drive-thru and pick up. Years before Instacart and WalMart Pickup, it was a first of its kind concept that had your groceries ready in an hour. The challenge? Naming, creating, and launching a brand that would create immediate interest and could roll out nationally.
SOLUTION
ZIV knew that they would have to attract consumers right away in order to get the client’s idea off the ground. To do so, direct mail marketing, social media marketing, and advertising was used to introduce the catchy name and vibrant brand to a set target market. The carefully orchestrated launch event kicked off the grand opening.
SOLUTION
ZIV knew that they would have to attract consumers right away in order to get the client’s idea off the ground. To do so, direct mail marketing, social media marketing, and advertising was used to introduce the catchy name and vibrant brand to a set target market. The carefully orchestrated launch event kicked off the grand opening.
RESULTS
Within a few weeks of launch, additional investors came calling. Consumers were wondering about this national franchise (even though it was locally owned) that came to their hometown. Zoomin Market’s social media reach increased by 1000% over the course of six months, allowing Zoomin to hit their three-month projection right out of the gate!
1000%
social media follows
58%
email click-thru rates
RESULTS
Within a few weeks of launch, additional investors came calling. Consumers were wondering about this national franchise (even though it was locally owned) that came to their hometown. Zoomin Market’s social media reach increased by 1000% over the course of six months, allowing Zoomin to hit their three-month projection right out of the gate!
1000%
social media follows
58%
email click-thru rates
Launching a startup
To name, launch, and communicate the story behind this fresh new business, ZIV completed the following services.
Market Research
Researched other grocery models and what they lacked as well as consumer needs to ensure Zoomin Market went above and beyond what current stores were doing.
Direct Mail Marketing
To let the area know about upcoming events, sales, and promotions, several direct mail marketing pieces were mailed out to surrounding locations.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for Zoomin Market to implement and weaknesses to avoid.
Business Branding
Created the brand name and a family of logos to be used in a variety of locations including print, building signage, and website use.
Marketing
Using a combination of press releases, influencer marketing, local speaking appearances, and social media, the word got out and Zoomin grew quickly.
Social Media Marketing
Created content and designs for social media posts that engaged consumers and rapidly grew Zoomin Market’s audience even before launch.
Market Research
Explored different marketing elements such as trends, size and landscape, in order to strategically plan for future markets.
Copywriting
Crafted a story to communicate Lead Bank’s unique ideals and values.
Competitor Analysis
Compiled a list of multiple competitors to determine strengths for Zoomin Market to implement and weaknesses to avoid.
Business Branding
Created the logo and brand name to be consistent through every message and touch-point across the site.
Buyer Profiling
Determined different diverse buyer profiles to build awareness and need of Zoomin Market services.
SEO
Created content that was developed specifically for SEO, ensuring that the site was optimized for mobile usage.
NEXT CASE STUDY
To create a website that matched their professionalism, passion, and personality, Lead Bank worked with ZIV on a complete web redesign.
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