In business and in life, the most successful people are the leaders, not the followers.
With today’s ever-changing digital marketplace, this can be easier said than done. It’s important to stay ahead of the curve. Here’s the good news – we’re here to help! We’ve compiled a list of the top five ways to stay connected to digital trends and best practices, helping you reach new opportunities and customers.
1 – Stay connected.
It goes without saying that utilizing social media is key to staying informed. LinkedIn, Facebook, Twitter, Instagram, and other outlets are fantastic ways to connect with digital publications and experts, providing insights you may not have been exposed to otherwise. What are your competitors doing? What is your target audience talking about? What are the latest best practices and market research findings? Knowing the answer to these questions can provide innovative ideas and great return on time investment in the long-term.
2 – Take SEO seriously.
Millions of searches, millions of users, and a virtually unlimited pool of information make the internet a pretty crowded place. Luckily, there are ways to cut through all this clutter. SEO tools, like Moz, allow you to search industry keywords and see exactly what language your competitors and customers are using to share information. Incorporating these words into your website copy, blogs, and advertising makes it more likely that your target audience will stumble across your webpage.
3 – Consume as much media as possible.
Magazines, websites, social media, the list goes on and on. Whether you’re looking at industry-specific material or just popular content, it’s important to stay relevant. The best way to know what’s going on is to put yourself in the middle of the chaos.
“It’s important to stay relevant. The best way to know what’s going on is to put yourself in the middle of the chaos.”
4 – Don’t be afraid to ask for feedback.
You might know your industry inside and out, but at the end of the day, your customer is the expert. You can use surveys, focus groups, and even social media to get a sense of what you’re doing right, what isn’t working, and what your competitors are doing to stay ahead of the game.
5 – Keep the channels of communication open.
Your biggest asset is your team. A collaborative working environment leads to innovation, improvement, and in the long-term, success. At ZIV, we use Slack to stay in touch throughout the business day. If someone has a question, an idea, or even just a relevant article to share, we can all be looped in immediately.
Even though digital trends are constantly in flux, it’s important to remember you have a lot of tools at your disposal. Make staying relevant a priority, and you’ll see the results in no time.
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Making marketing plans or know you need to optimize your market impact but don’t know where to start? We can help. Using a proven process of strategic, creative, and validated thinking, ZIV guides clients to success.