Breaking out of the Social Media Echo Chamber

Your company has a Facebook page. You tweet every once and a while. You might even utilize Instagram or Pinterest.

Let ZIV empower your company with the ultimate user experience, making your products and services easier to sell in the way your company does business.  

User experience (UX) is the way your current and potential customers use and are treated to buy and build relationships with your communications.  It is from the way you answer the phone to the user experience with your website and with your ongoing customer relations experience.  Build better with UX.

What is User Experience (UX) Design?

UX design is the process design teams use to create products that provide meaningful and relevant experiences to users.  This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. 

How is User Experience design different from User Interface Design or Usability?

“User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, ZIV says while usability and user interface design are important aspects of UX design, they are merely subsets of it; UX design covers a vast array of other areas, too. A UX designer is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function. It is a story that begins before the device is even in the user’s hands.

What does it mean for me?

ZIV knows and understands and can help guide you during your start up phase, or with your ongoing product development needs:

Product Planning

• Market research
• Road Map Development
• Product Naming and Branding
• Experience map
• User stories and Scenarios
• Requirements and use cases
• Product flows
• User validation

You might be thinking, “Isn’t this strategy risky?”

Most companies avoid direct comparison and conflict with competitors, but for some reason, it works here. Since revamping their social media efforts Wendy’s has seen its stock rise, its followers increase, and its overall position among industry rivals improve.

What’s the lesson here?

Sometimes, the simplest alteration to your approach can make a huge difference. It’s okay to take risks, to stand out, and to position yourself differently than the competition. In fact, it might be the smartest business move you make this year.

More About ZIV

ZIV has an office in the greater Kansas City area. Whether it’s creating a brand, implementing a digital solution to disrupt an industry, transforming a customer’s experience to gain loyalty, or executing a marketing strategy for needed growth – they’ve got you covered. Explore their capabilities and past work at letsziv.com.

For media inquiries or for further information please contact Jake Randall, info@letsziv.com.