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The top 5 ways to stay on top of digital trends

By | Marketing

In business and in life, the most successful people are the leaders, not the followers.

With today’s ever-changing digital marketplace, this can be easier said than done. It’s important to stay ahead of the curve. Here’s the good news – we’re here to help! We’ve compiled a list of the top five ways to stay connected to digital trends and best practices, helping you reach new opportunities and customers.

1 – Stay connected.

It goes without saying that utilizing social media is key to staying informed. LinkedIn, Facebook, Twitter, Instagram, and other outlets are fantastic ways to connect with digital publications and experts, providing insights you may not have been exposed to otherwise. What are your competitors doing? What is your target audience talking about? What are the latest best practices and market research findings? Knowing the answer to these questions can provide innovative ideas and great return on time investment in the long-term.

2 – Take SEO seriously.

Millions of searches, millions of users, and a virtually unlimited pool of information make the internet a pretty crowded place. Luckily, there are ways to cut through all this clutter. SEO tools, like Moz, allow you to search industry keywords and see exactly what language your competitors and customers are using to share information. Incorporating these words into your website copy, blogs, and advertising makes it more likely that your target audience will stumble across your webpage.

3 – Consume as much media as possible.

Magazines, websites, social media, the list goes on and on. Whether you’re looking at industry-specific material or just popular content, it’s important to stay relevant. The best way to know what’s going on is to put yourself in the middle of the chaos.

“It’s important to stay relevant. The best way to know what’s going on is to put yourself in the middle of the chaos.”
4 – Don’t be afraid to ask for feedback.

You might know your industry inside and out, but at the end of the day, your customer is the expert. You can use surveys, focus groups, and even social media to get a sense of what you’re doing right, what isn’t working, and what your competitors are doing to stay ahead of the game.

5 – Keep the channels of communication open.

Your biggest asset is your team. A collaborative working environment leads to innovation, improvement, and in the long-term, success. At ZIV, we use Slack to stay in touch throughout the business day. If someone has a question, an idea, or even just a relevant article to share, we can all be looped in immediately.

Even though digital trends are constantly in flux, it’s important to remember you have a lot of tools at your disposal. Make staying relevant a priority, and you’ll see the results in no time.

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Scraps KC Launches New Website Designed by ZIV

By | Press Releases, User Experience
Image of laptop with ScrapsKC website

ScrapsKC Launches New User-Centered Website Designed by Digital Agency, ZIV.

October 20, 2017, Kansas City, MO – Scraps KC, a non-profit creative reuse center and retail store, launched its newly designed website www.scrapskc.org. The organization sought a firm to design, develop and implement a new Scraps KC website in order to increase awareness of what they do and provide visitors with a better online experience.

Scraps KC awarded the UX (user experience) agency ZIV the contract. ZIV, founded in 2004, provides organizations with solutions grounded in a customer focused perspective. With the new Scraps KC website serving as the non-profit’s primary communication tool to a variety of customer types, it was important to ensure the site was structured in the most optimal way to inform the community about volunteer opportunities, education around reuse and repurpose, retail store information and homeless and school support programs.

“ZIV has created a dynamic new website for Scraps that produces a stimulating user experience, expanding awareness and promoting action that enables progress within our communities in and around Kansas City.”

“With a heart and passion for the work Scraps KC does,” says Cara Miller, Founder and Chief Creative Strategist for ZIV, “we were eager to dive in and ensure the website optimally communicated every way this great organization touches the KC community. With a full curation of content, an updated look, and user centered navigation, Scraps KC can better tell the story of how their work changes people, places and things, and most importantly how the community can get involved.”

“Scraps KC seeks partners that are positively inspired to support our mission around education, environmental sustainability, and the homeless” says Executive Director Brenda Mott. “ZIV has created a dynamic new website for Scraps that produces a stimulating user experience, expanding awareness and promoting action that enables progress within our communities in and around Kansas City.”

Visit the redesigned website at scrapskc.org to learn more about ScrapsKC and explore the new website.

Does your website need an update? Contact us and ignite brilliance with ZIV.

ZIV has offices in greater Kansas City and Denver, CO. Whether it’s creating a brand, implementing a digital solution to disrupt an industry, transforming a customer’s experience to gain loyalty, or executing a marketing strategy for needed growth – they’ve got you covered. Explore their capabilities and past work at letsziv.com.

For media inquiries or for further information please contact Lyssa Surface, Lyssa.surface@letsziv.com.

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October 21, 2018 in Marketing

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In business and in life, the most successful people are the leaders, not the followers. With today’s ever-changing digital marketplace, this can be easier said than done. It’s important to…
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