Monday, February 25, 2019, Kansas City, MO
Lead Bank, a full-service community bank that leads the way in innovative banking solutions, launched its newly designed website, lead.bank.
The organization sought a firm to completely revamp the website, streamline design and improve functionality in order to help the community stay well-informed in terms of their banking options in the Kansas City area.
Lead Bank awarded experience design agency ZIV the contract. ZIV, founded in 2004, provides organizations with digital solutions grounded in a customer-focused perspective. Working with Fortune 500 companies and smaller organizations to ensure they are compelling.
Bringing Lead Bank’s website to life
With the new Lead Bank website serving as the company’s primary communication tool to their clients, it was important to ensure the site was structured as a simple, direct way to inform the community about the many services the bank offers and allow current clients to quickly accomplish their day to day banking tasks.
At the beginning of this journey, ZIV conducted in-depth information sessions with Lead Bank’s executive team and staff to ensure goals were understood and strategies acknowledged along with talking to current clients to understand perceptions before moving into the redesign process. Once this was defined, it guided the website audit of content and dictated what an intuitive site structure and design would look like moving forward.
“It was important to ensure the site was structured as a simple, direct way to inform the community about the many services the bank offers and allow current clients to quickly accomplish their day to day banking tasks”
With an improved, user tested and validated navigation model, the new Lead Bank website provides clear, easy to find access to every page on the website. Taking a customer-focused perspective to the next level, preferences and findings from Lead Bank customers and area business owners were taken into consideration and worked into new content, program names, and account information.
Visit the redesigned website at lead.bank to learn more about Lead Bank.
More about the agency partner
ZIV has offices in greater Kansas City and Denver, CO. Whether it’s creating a brand, implementing a digital solution to disrupt an industry, transforming a customer’s
experience to gain loyalty, or executing a marketing strategy for needed growth –
they’ve got you covered..
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